CCSD wanted to enter the outdoor advertising space. We have a myriad of non-invasive body sculpting services. So it was decided to rent a large wallscape right outside of East Bank Club, a premier Chicago club and gym.
Since the wall was dark and we needed the information to be viewable from the gym windows across the street, I made sure to keep the call to action and imagery easy to read. The ROI was great for this campaign, as I believe the message resonated with gym members and our office being close to the location.