Magazine and Newspaper Ads

Although marketing budgets were sometimes tight, I was able to utilize multiple platforms to create awareness for Chicago Cosmetic Surgery and Dermatology.

We did a fair amount of print ads, and actually saw a high ROI with them. When cosmetic procedures aren’t cheap, one new patient that saw our ad and converted to a plastic surgery procedure (for example) could cover our whole marketing budget for the year! We focused on local outlets like Chicago Social, Chicago Magazine, and the River North Business Association to name a few. We performed well in National circulation as well, biggest one being NewBeauty Magazine.