
Plastic Surgery targeted eblast

monthly specials and blogs email

Targeted eblast to Botox Patients
With a subscriber list totaling over 40,000 and a healthy open rate averaging around 40%, email marketing is one of the most powerful tools in CCSD's armamentarium. We utilize it to promote monthly specials, educate patients on services, events, new products, flash sales and so much more. I also use eblasts to connect patients to providers with "personalized" blogs that prompt clicks to the website. UTM codes track link clicks to the website to ensure how much traffic can be accredited to emails. Our CRM also can track if a new patient clicked to book an appointment coming from an eblast.