First Redesign Concept
Second Redesign Concept
More redesign options after initial customer feedback
Final logo design style sheet
Final logos
ADAM, or Association of Dermatology Administrators and Managers, wanted to update and refresh their logo and branding. Based on the medical aspect of the organization, I originally purposed blue and green color families and imagery that evoked the network of managers. Based on the customers feedback, they wanted to lean heavier toward the people that make up the network of administrators in the organization and keep the blue color family.
I gave 3 options after their feedback and inspo, and 3rd was selected. I then created a style sheet so they know the font and color families so they can continue to utilize the logo within brand parameters.